The SEO procedure is broken into four stages. Consider these pillars to be the SEO house’s foundation. Without a robust structure, stability and expansion are impossible. SEO is difficult to understand. As you learn more about the pillars, you may want to work with an SEO company in Boise to enhance your efforts.
The First Pillar is Technical SEO
The fundamental pillar is technical SEO. Why? Search engines must discover, crawl, and index your web pages before they appear in search engine results.
Spiders are used by Google, Yahoo, and Bing to crawl the internet and collect data from the pages they find. Your website includes files and directives (little bits of code) that tell search engine spiders how to crawl and index your pages.
The robots.txt file tells search engines where they should and should not go. Search engines should typically scan the entire website. You may use the robots.txt file on occasion to restrict crawlers from accessing areas of your website that contain duplicate, thin, or secret material that you do not want to display in search results.
A robots.txt file is not the same as an XML sitemap. It tells search engines which pages on your website should not be crawled, indexed, or shown in search results. Consider it your website’s CV. It contains the necessary information to start a conversation, such as a date a website was last updated and its relative value in comparison to other pages.
Meta directives can also be placed in the header of every webpage. Visitors to the website are not aware of these guidelines. Instead, they direct the search engine bots on how to index the content of each page, page by page.
Second Pillar: User Experience and Content
Search engines can find and index our site pages thanks to technical SEO. The user finds the content of each page.
Since the beginning of SEO, content has been the most important aspect. It includes text, photos, videos, PDFs, tables, and other media. The topic of each page is determined by the search engines depending on its content.
There are five aspects to consider when it comes to content and SEO:
Quality
You must have unique, well-written content that adds significant value to your readers’ lives.
Keywords
You must include the phrases you want to appear in search results in the text. Group relevant terms together and use synonyms to provide context.
Data
Search engines like new and updated content. Your blog is usually the portion of your website that gets the most attention.
Type
You should use a combination of text, images, video, and other components that make sense together to create a dynamic, aesthetically appealing, and intriguing page, depending on the theme of the page.
Relevance
Relevancy is a metric that measures how well your site’s content matches search queries. The more relevant your website is, the better it will perform in search engine rankings.
Even if your website contains valuable material, search engines will ignore it if it is difficult to locate and browse. In terms of user experience, you may please visitors and search engines by doing the following:
Navigation
The material on your website is structured in such a manner that readers can easily find the stuff they require.
Look
Your website is simple and easy to navigate, conveying a sense of trust, authority, and brand identification.
Feel
People like how your website replies to and interacts with them.
Usability
Visitors want the site to be user-friendly and to run consistently.
Now that you know how important content is in SEO let’s look at how you can enhance other areas of your website to make it more appealing to search engines and people.
On-Site SEO is the Third Pillar
In search engine marketing, the phrase “optimization” is overused and difficult to explain. What does it mean to have a website that is “optimized”? It might be as easy as making it run faster, making it easier to use, or adding keywords to the content.
The following are the most critical components of a website that should be “optimized” or enhanced for users and search engines:
The header of each web page contains tags for the page titles and meta descriptions. These are the bits of information that search engines utilize to create the results page. Page titles have an impact on a listing’s rank and click-through rate (click-through rates). The amount of clicks is unaffected by meta description tags.
H1-H6 tags standardize the header look and split your content into understandable chunks. These components signal to search engines that this is the header of a page or section.
The alternative text on a photograph gives search engines a textual explanation of the image. Alt text is not only important for accessibility, but it also helps search engines determine the content of a picture.
Internal links allow users and search engines to easily move between pages on a website. The context and value of an internal link are shown by clickable text (the anchor text). Furthermore, they move your website’s ranking power from one page to the next.
Structured data are little pieces of code that tell search engines about the specific nature of a page’s content. This also helps websites rank higher in search results. Have you ever wondered how Google can integrate material like recipes, movie schedules, and event dates in search results so quickly? Structured data, often known as schema markup, needs recognition.
Auditing the site’s SEO is an important part of creating an SEO strategy. Off-site SEO is the polar opposite of on-site SEO. So, let’s have a look at what this includes.
Off-Site SEO is the Fourth Pillar
So far, we’ve spoken about your site and the numerous aspects that influence its search engine rankings. However, SEO is not confined to your website. It also depends on how trustworthy and reputable your website is on the internet.
You could design the finest website in the world for a pizza restaurant in New York City. The food is delicious, and the service is lightning fast. You can picture it. Google will not include this website in its search results unless other websites affirm that it is the finest in New York.
Google, Yahoo, and Bing monitor these off-site signals in three primary locations:
Your website contains external connections. These connections are useful because they allow authority (ranking power) to be transferred across websites. Links are a simple method for one website to support another. The higher the authority of a website, the more authority a link from that website will impose on the website to which it links. A link from The New York Times to your website is far more credible than a link from your dog groomer’s website.
Google Maps is a great example of a local search profile. If your company has a physical location or services a specific region, you must include it on Google Maps using Google My Business. It is as simple as supplying Google with your location and contact information to establish trust. Furthermore, evaluations and comments from five-star customers may help to develop confidence.
SEO is influenced by social media. A link from a Facebook post to your website, as explained in number one, does not give the same amount of reliability and authority as a typical backlink. The link to your website from your social media accounts on Facebook, Twitter, LinkedIn, and other sites, on the other hand, adds value to these profiles.
Summary
Understanding SEO’s structure can help you grasp its importance. It may also help you realize why working with a team of SEO specialists may help you achieve your goals. Visit www.bearfoxmarketing.com to learn more about the services of a reliable SEO marketing firm. We look forward to hearing from you.
