Interior photography is an essential component of home staging work.
Who would go to an apartment if the photos are dark, uncared for and even less inviting?
Now more and more people appreciate interior design, so it is important to take this aspect into consideration. An excellent interior photography is therefore no longer an added value, but it is a fundamental and necessary aspect for all operators in the real estate market.
So how is it possible to stand out from the crowd?
Shoot from the corners
The most common mistake in interior photography is taking frontal photos. Instead, it is the photographs taken from the corners that have the best rendering, because they give the photo a wider perspective and capture the environment in its entirety.
Choose a good light
Light in an interior photo is everything. It is such an important aspect that it even deserves a separate discussion. In general, the secret to a perfect photo is the balance of light and shadow: there should be neither too dark shadows nor too bright elements. To get a good result, I also recommend that you take advantage of all the light sources available in the room: lamps, natural light, fireplaces, ambient lighting. Try to mix these elements to find the most effective combination.
If, on the other hand, you are looking for a “soft lighting” effect, focus everything on natural light and take photos very early in the morning or in the late afternoon (in the evening in the summer months).
Organize the space before shooting
Before shooting, ask yourself these questions: what do I want to convey with the photo? What atmosphere do I want to capture?
The biggest mistake you can make is to start shooting randomly. Dedicate care and attention to the arrangement of individual rooms: a pillow placed in the right way or a stack of newspapers arranged artfully can give your photo a truly elegant touch.
Identify the final purpose of the shot
What will the photographs be used for?
Is it necessary to leave room for graphic texts? Are there any creative constraints? Should we favor the details of the finishes, the furnishings or the environments as a whole?
Depending on the purpose, the shot must be made in a different way. For example, if the purpose of the shots is to enrich an interior designer’s portfolio, it will be essential to discuss with the designer which elements to enhance the most: decorations? The light? Let’s admit that we have to photograph a luxury property: usually the attention should never be placed on the single detail, but on the general impression of the environment. In these cases it is essential not only to enhance the interiors, but also the views, over the city or a park. The perfect shot is a shot that hits the target perfectly.
Use good equipment
You can’t think of doing interior photography without a SLR. To get started you can use a basic wide angle lens, but my advice is to buy a special lens, from 12 to 16 millimeters, as soon as possible, which will allow you to get a wide perspective. A standard lens (50mm or 85mm) should never be missing from your kit, with which you can capture the finest details. For the best results in terms of brightness, don’t forget to use a good tripod.
